¿Cómo destacar tu emprendimiento en redes sociales?

¿Cómo destacar tu emprendimiento en redes sociales?

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Si estás aquí es porque seguramente has pensado en desarrollar una idea de negocio que resulte ser tu comodín para el futuro, por lo que has considerado cómo destacar tu emprendimiento en redes sociales.

La buena noticia es que hoy te vamos a contar cómo promocionar tu negocio en el ámbito digital, y aunque pareciera una tarea difícil, puede ser sencilla si usas las estrategias y herramientas correctas.

Sí o sí tu empresa debe estar en medios digitales. Existen muchas razones para afirmar esto, y como ya lo habrás escuchado, la mayor de ellas es porque tus clientes están allí y llegar a ellos a través de las redes sociales será más económico para ti.

Según un estudio realizado para redes sociales (Castro, 2018), el 84% de las personas acceden a redes sociales, 74% de ellos tienen confianza en estos medios, al mismo tiempo que el 60% interactúa con distintas marcas.

¿Qué debes tener en cuenta para destacarte en redes?

Antes de empezar a gestionar tu presencia en medios digitales, debes estudiar ciertos aspectos que te permitan identificar cuál es tu meta, cómo la vas a alcanzar y qué herramientas vas a usar para llegar allí. Estos son algunos aspectos que debe analizar (Núñez, 2018):

  • Define el objetivo, expectativas, valores y más.
  • Define tu marca personal (Nombre, logo, imagen, etc.)
  • Define las palabras claves que te definan.
  • Elige el mensaje que quieres transmitir.
  • Encuentra el lenguaje que vas a emplear.
  • Selecciona los canales donde estarás presente.
  • Crea un calendario con las publicaciones que vas a realizar.
  • Define estrategias y acciones puntuales de lo que vas a hacer en estos medios.

Asumiendo que en este punto ya hayas elaborado un plan de acción con objetivos y actividades claras, puedes empezar a promocionar tu emprendimiento en el ámbito digital.

¿Por dónde empezar?

Lo primero que debes hacer es crear y estructurar un sitio web que se ajuste a lo que tu marca es, ya que esta será el lugar donde los clientes llegarán a conocerte, a identificar tu producto y a realizar una compra. Para esto te recomendamos contratar un servicio especializado que te ayude con el diseño de marca, lenguaje, usabilidad y SEO.

Sumado a esto puedes agregar un blog, ya que este funciona como una herramienta de comunicación estática entre tu empresa y sus clientes; su efectiva radica en que los contenidos que generes sean lo suficientemente atractivos para favorecer el flujo de personas a tu sitio, además de generar buena reputación online. 

Seguido a esto, debes pensar que red social vas a usar, teniendo en cuenta el tono de comunicación, los contenidos, el público y los objetivos a alcanzar. Estas son las características por cada red (Díaz, 2017 & Bohórquez, 2017):

Red socialTonoTipo de contenido
LinkedInTono informal y profesional.Contenido profesional.
TwitterTono informal e informativo.Recursos gráficos, video, enlaces cortos, frases y audios.
YoutubeTono sencillo. Depende de la empresa.Video y streaming.
Google+Tono cercano e informativo.Videos y enlaces.
PinterestTono cercano, emocional e informativo.Fotografía, infografías, recursos virtuales.
FacebookTono cercano y emocional.Videos, fotos, textos, imágenes y streaming.
InstagramTono personal, cercano y emocional.Fotografía y videos cortos.

Gestiona tus redes

Luego de haber seleccionado las redes sociales en las que vas a hacer presencia, debes planear los contenidos a compartir, por lo que te recomendamos hablar de temas que estén relacionados con tu marca sin que parezcan que estas vendiendo un producto (aunque evidentemente lo estés haciendo).

Ejemplo: Juan tiene una empresa de zapatos para mujeres universitarias. Sus prospectos de clientes están entre los 18 y 25 años de edad. Viven en estrato 4, 5 y 6 de las ciudades principales del país y tienen un estilo de vida moderno.

Él decide comenzar a divulgar sus productos en Instagram, Facebook y Pinterest por ser redes sociales con mayor impacto visual, además de ser dónde se encuentran sus consumidoras. Entre los contenidos que decide publicar están: outfit para ir a clases, ¿cómo verse más bonita en 5 pasos?, video tutoriales para aprovechar el tiempo, entre otras.

Su estrategia no se basa en decir: “cómprame estos zapatos para verte linda”, sino “sigue estos tips, completa tu look con estos zapatos y serás la más bella de la universidad”. Él vender su producto de manera indirecta.

Y aunque esta parezca una tarea agotadora para una sola persona, puedes ayudarte de estas herramientas con las que podrás seguir manejando tu tiempo, además de participar frecuentemente de las redes:

  1. Crea un calendario de publicación de contenido, en internet encontrarás una infinidad de plantillas para hacer esto.
  2. Programa tus publicaciones con Postcron o Hootsuite.
  3. Edita tus fotografías con aplicaciones móviles como Canvas o PicsArt. En el caso de no tener fotografías propias, puedes descargarlas gratuitamente de Unsplash, Pexels y Pixabay.
  4. Haz campañas de publicidad digital. Puedes hacerlo con la herramienta que te ofrece cada red social, sin embargo, te sugerimos contratar un servicio especializado.
  5. Y finalmente, revisa y analiza cada acción que realices en estos medios. Para esto puedes usar websta, pro.iconosquare, entre otras.

Todas estas acciones deben están acordes al plan de marketing y producto que hayas diseñado para tu emprendimiento, recuerda que si no lo tienes nosotros te asesoramos.

Ten en cuenta los factores que harán que tu negocio destaque son: la perseverancia con la que administres tus medios digitales, la calidad de los contenidos, la imagen de tus redes, la facilidad de navegación de tu web y la rápida comunicación que tengas con tus clientes.

Ánimo que este es el comienzo de tu futuro. Nosotros somos tu aliado para co-crear tu emprendimiento.

 

Referencias:

Bohórquez, Tito. (2017). El éxito del contenido para redes sociales. Wearecontent.com. Recuperado de https://www.wearecontent.com/blog/social-media/contenido-para-redes-sociales

Castro, Jorge. (2018). ¿Por qué son importantes las redes sociales en los negocios? Jorge Castro [Blog]. Recuperado de https://jorgecastro.mx/por-que-son-importantes-las-redes-sociales-en-los-negocios/

Díaz, Javier. (2017). Cómo promocionar un emprendimiento en el ámbito digital. Negocios y emprendimiento. Recuperado de https://www.negociosyemprendimiento.org/2017/10/promocionar-emprendimiento-digital.html

Núñez, Vilma. (2018). Guía: Que es y cómo crear una marca personal. Vilma Núñez [Blog]. Recuperado de https://vilmanunez.com/guia-para-crear-una-marca-personal/

Escrito por: Astreed Jullieth Valderrama

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