Consejos de crecimiento empresarial

Consejos de crecimiento empresarial

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¿Qué hace crecer a una empresa? El crecimiento empresarial de tu emprendimiento solo se logra si te atreves a llevarlo a otro nivel y ahí es allí donde los empresarios como tú se sienten inseguros y perdidos porque no saben cómo comenzar.

Te traemos los siguientes consejos que te ayudarán a guiar tu emprendimiento hacia el éxito:

  1. Pluraliza tu estrategia de marketing: no utilices todos tus recursos en una sola estrategia de marketing. Utiliza diversas estrategias, varias plataformas virtuales, publicidad paga y tradicional, tu mensaje logrará expandirse a un público más amplio, generando más alcance en tu emprendimiento.
  2. Cuida tus clientes existentes: muchas empresas cometen el error de olvidar a los clientes existentes, por buscar clientes nuevos, para mantener las ventas o el alcance en tu emprendimiento, debes garantizar que los clientes van a volver a ti, no solo que lleguen nuevos consumidores.
  3. Mantente actualizado: siempre debes ponerte al día de todo lo que gira en torno al campo de tu empresa, esto te ayudará a estar un paso más allá de tu competencia.
  4. Mejora tu branding: la identidad y la imagen de tu marca no se debe descuidar, recuerda que todo entra por los ojos y esto es lo que atraerá a tus posibles consumidores, generando confianza o disgusto.
  5. Ten presente las fechas especiales: aprovecha la situación, tener presente en tu estrategia de marketing las fechas importantes que le interesan a tu público objetivo atraerá más la confianza e interés de ellos hacia ti, ya que esto fortalece tu visibilidad en el mercado.

Esperamos que con estos consejos puedas hacer crecer tu emprendimiento. Recuerda que el crecimiento empresarial no se logra solo, debes arriesgarte para dirigir tu marca hacia el éxito.

Crecimiento empresarial, crecimiento economía empresarial

Referencias:

Wix. (2014). 10 formas de hacer crecer tu pequeña empresa. [Blog]. Recuperado de https://es.wix.com/blog/2014/10/como-hacer-crecer-tu-negocio/

Expansión. (2010). 6 consejos para hacer crecer tu negocio. Expansión. Recuperado de https://expansion.mx/emprendedores/2010/03/17/pyme-estrategia-crecimiento-expansion-eu

Escrito por: Laura Jiménez

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